ABOUT SOFIE BRATTBERG
SOFIFI is the Stockholm based fashion label of designer Sofie Brattberg. With masterfullytailored dresses and silk shirts to the perfect leather jacket, SOFIFI combines a timelesssense of luxury with sophisticated glamour.
The collections focus on the extravagant items every woman’s wardrobe should include. Thestyle is romantic and elegant, but always with a raw edge. Soft leather, delicate lace, and fauxfur brings out the grace and power of feeling feminine. The collections are designed withstrong, sensual women in mind, the independent kind who embrace their inner femme fataleand always manage to look effortlessly chic doing it.
Sofie Brattberg, the creative director behind the brand, is a selftaught entrepreneur withyears of experience in the fashion industry. She is the brand’s visionary leader, with a desireto make women all over the world feel beautiful, sexy, and confident.
Sofie’s love for creating her own eyecatching designs was born while she was living in
Shanghai. As the singer of a band, Sofie experienced the empowering effect the right outfitcan have. She began designing clothes for their performances, realizing she had a talentwhen she saw the attention her handmade creations drew. In 2009 Sofie returned to Swedenand successfully launched the first SOFIFI readytowear collection at Stockholm FashionWeek that season. The fine response to the show sparked a dedication to her brand thatis steadily on the rise.
In the following years SOFIFI has put up major shows for Fashion Week in Copenhagen andWarsaw, worked with top fashion photographers all over Europe, and has spent a great dealof time finding inspiration at the textile fairs in Paris. In addition to the SOFIFI collections, Sofie Brattberg designs haute couture for Swedish celebrities looking for extraordinary piecesto wear on stage or for glamorous events.
Inspiring the women who wear her clothes is Sofie’s primary ambition, and beautifully craftedpieces is a fundamental part of the SOFIFI concept. Traveling to the fashion mecca’s of theworld and submerging herself in art, music, and film is how she keeps her vision ignited.
Sofie is determined to provide women with their future favorites, items she herself would seekout and wear. With finecut tailoring and unrelenting quality, SOFIFI wants to enhance andembrace the unique side in every woman.