Sofie Brattberg, the creative director behind the brand, is a selftaught entrepreneur withyears of experience in the fashion industry. She is the brand’s visionary leader, with a desireto make women all over the world feel beautiful, sexy, and confident.
Sofie’s love for creating her own eyecatching designs was born while she was living in
Shanghai. As the singer of a band, Sofie experienced the empowering effect the right outfitcan have. She began designing clothes for their performances, realizing she had a talentwhen she saw the attention her handmade creations drew. In 2009 Sofie returned to Swedenand successfully launched the first SOFIFI readytowear collection at Stockholm FashionWeek that season. The fine response to the show sparked a dedication to her brand thatis steadily on the rise.