About

Sofie Brattberg, the creative director behind the brand, is a self­taught entrepreneur withyears of experience in the fashion industry. She is the brand’s visionary leader, with a desireto make women all over the world feel beautiful, sexy, and confident.  

Sofie’s love for creating her own eye­catching designs was born while she was living in
Shanghai. As the singer of a band, Sofie experienced the empowering effect the right outfitcan have. She began designing clothes for their performances, realizing she had a talentwhen she saw the attention her handmade creations drew. In 2009 Sofie returned to Swedenand successfully launched the first SOFIFI ready­to­wear collection at Stockholm FashionWeek that season. The fine response to the show sparked a dedication to her brand thatis steadily on the rise.